A new line of business for Collaborative Women's Care

A wellness studio, built inside your practice.

Your spare room and RF device, turned into a full women's wellness destination — designed, launched, and run for you, start to finish.

Diana Cardona South Miami, FL July 2026
The Vision

Picture Bloom Wellness Studio

Your spare room, reimagined: soft lighting, a calming scent, a private consultation nook. A patient comes in for her annual exam and leaves having discovered a studio built just for her — Bloom Wellness Studio, renewal and confidence, as easy to say in Spanish as it is in English. No extra square footage. No new equipment. Just an underused asset turned into a destination patients seek out, tell their friends about, and return to every quarter.

A private, spa-like treatment suite patients feel special walking into

A journey that feels personal and guided, never transactional

A brand patients want to tell their friends about

A steady stream of return visits, quarter after quarter

Why Me

Built by someone who's done this before

Before this, I worked as a Sales & Marketing Manager for a distributor of aesthetic equipment across Central America — developing new service lines for dermatologists, gynecologists, and plastic surgeons from the ground up. I know how to launch a device-based treatment, price it, market it, and turn it into a working revenue line, because I've done exactly that for practices like yours.

Most recently, I managed retail operations for a European hot tub manufacturer, building that operation from the ground up. Over my years in that industry, I personally produced $1.5M in revenue every year — not counting the rest of the store.

$1.5M+
Produced personally, every year, in hot tub retail sales — my individual number, not the store's total
Practice Development
Built new service lines inside existing medical practices, from zero to running
Retail Operations
Built a full retail operation from the ground up for a European hot tub manufacturer
Sales & Closing
Trained staff and personally closed consultations into booked treatment
Regional Experience
Worked across multiple markets in Central America with physicians and clinics
Brands I've worked with
CoolSculpting
Candela
Venus Legacy
Ultherapy
Where We're Starting From

You already own the hardest part

Nearby competitors are standalone med spas building trust from zero. This starts several steps ahead.

RF Device Already Owned

Capital cost already sunk — the anchor service launches with no new equipment purchase.

A Spare Treatment Room

No lease, build-out, or new location required to open.

Licensed NPs On Staff

No new clinical hires needed to deliver treatments.

An Existing Patient Panel

A warm, trusting audience already discussing this category of care.

Physician Credibility & Reputation

Trust that lends instant credibility to a new service line and lowers acquisition cost.

The edge isn't the machine — it's launching a physician-backed women's wellness brand from inside a practice patients already trust.
What I Would Own

The full patient journey — owned personally, end to end

Not a marketing add-on for one machine. Every stage below is mine to run, from the first impression to the returning patient.

1

Marketing & Social Media

Content, campaigns, and brand voice across Instagram, Facebook & Google — building awareness from day one.

2

Website & Online Booking Portal

Design and manage the site and patient portal used to learn about services and book directly.

3

Patient Outreach & Appointments

Field inquiries, follow up on leads, and manage the calendar — every appointment set personally.

4

In-Person Consultation & Assessment

Meet with patients, walk through goals and options, and build the right treatment plan for them.

5

Closing the Treatment Plan

Present pricing and packages, answer questions, and convert consultations into booked treatment.

6

Retention, Memberships & Growth

Manage follow-ups, membership renewals, and referral requests to keep patients returning.

The Offer

Treatments & packages

Bloom Wellness Studio — non-surgical women's wellness, built around the RF platform already in the practice.

The physician and NPs evaluate patients and determine the appropriate plan. Bloom becomes the treatment destination where that plan comes to life.

🌸Intimate Wellness
Bloom Restore™
Radiofrequency vaginal rejuvenation
$1,800
For
Vaginal laxityDrynessMild urinary leakagePostpartum recoveryMenopausal changes
Typically sold as a 3-session package — the core, anchor offer. Single sessions available at $750.
Bloom Comfort™
External vulvar rejuvenation with RF
From $650
Helps Improve
Tissue elasticityAppearanceComfort
Bloom Confidence™
Maintenance membership
TBD
Maintenance treatments after completing an initial RF series — keeps patients returning quarter after quarter. Pricing to be set once initial RF volume and retention data are in.
🤱Postpartum Recovery
Bloom Fourth Trimester™
Postpartum recovery program
From $2,400
Designed for mothers beginning after medical clearance.
Treatments May Include
Vaginal RFAbdominal skin tighteningScar therapyCore recovery coachingMedical skincare

Pricing shown reflects planning estimates built on the existing RF platform, to be finalized with the practice.

Growth Engine

A marketing strategy built stage by stage

Every patient moves through the same five stages before she becomes a loyal member. Here's exactly how she moves through each one — and who's driving it.

01

Awareness — get in front of the right women

Top of funnel · organic + community

  • Bilingual Instagram & Facebook content, 4x/week
  • Local SEO & Google Business Profile optimization
  • Referral prompts built into every OB/GYN visit
02

Interest — turn scrollers into leads

Paid acquisition begins

  • Targeted Meta Ads + Google Local Services Ads
  • Educational reels & real patient testimonials
  • Free-consultation offer as the entry point
03

Consultation — make booking effortless

Landing page + intake flow

  • Booking-optimized landing page with intake quiz
  • Automatic confirmation & reminder texts
  • Same-day response to every inquiry
04

Treatment — close with confidence

In-person, personally led

  • In-person consultation & needs assessment
  • Clear package pricing presented at the point of decision
  • Membership offered in every closing conversation
05

Loyalty — turn patients into members

Retention & referral

  • Email/SMS nurture sequences post-treatment
  • Membership renewal & quarterly touch-points
  • Referral incentive program
Roadmap

From sign-off to a fully running studio

A concrete path through the first 90 days and into steady operation — staffing, marketing, and milestones together, phase by phase.

Weeks 1–2

Setup

  • Finalize pricing & packages
  • Train lead NP on protocol & scripting
  • Build landing page & booking flow
  • Design referral materials
Weeks 3–6

Soft Launch

  • 2 dedicated afternoons/week
  • Internal referrals only
  • Track conversion & no-show rate
  • Collect early testimonials
Weeks 7–12

Public Launch

  • Activate paid social & Google ads
  • Begin CAC & channel ROI tracking
  • Formalize monthly reporting
Month 4+

Grow

  • Deepen Bloom Confidence membership enrollment
  • Evaluate 2nd NP or added treatment days
  • 90-day performance & compensation review
Proposed Structure

A low-risk way to start

A trial period, then a formal review once the numbers are proven.

$2,000–$3,000/mo + commission
90-day trial, with a formal review to set long-term terms once volume is proven.
90-Day Trial